Sharpening the tools: Optimise your marketing strategy and plans across all touch points to ensure your efforts are working effectively towards your objectives
Audit and optimise your website, social media strategy, and other marketing activities
So you have a website, you’re posting on Facebook and Twitter, maybe you even have an app or you’ve done some QR codes or YouTube videos and you’ve had some success – but you’re not seeing the big results you were hoping for and you think there’s potential to do more.
Are you allocating your budget to the right priorities? Is your organisation structured to deliver those priorities? Are you setting your company up for long-term success against competition and in the context of an ever-changing landscape? How will you know if you’re successful?
We can review the competitive landscape, audit your online presence, and assess the structure and capabilities of your organisation, identifying strategic priorities and devising an action plan to implement these for long-term success in the digital era.
We can also mentor your senior managers on an individual basis to equip them with the knowledge they need in order to feel empowered to set the direction for their teams, providing clear guidance and constructive feedback on digital projects.
So what might be involved in optimising your marketing activities?
- Reviewing your objectives and your goals along with how you're tracking them
- Evaluating your whole marketing eco-system and optimising the path to purchase
- Auditing your website, optimising both the design and the technical set-up
- Reviewing or creating your content strategy to guide your activities more effectively
- Assessing your presence on your social networks and increasing engagement
It's never a question of just launching marketing and then leaving it so making sure you're learning and optimising will be key to accelerating your success.
Who am I?
I'm a consultant and coach with broad experience in successfully building global brands in the consumer goods industry. I come from a traditional marketing background at leading multinational Procter & Gamble, having worked on brands in different life stages - from re-staging a struggling brand through to developing an already successful brand, as well as establishing new brands from scratch.
I've now also built substantial experience coaching and mentoring early-stage startups and entrepreneurs, helping them get the brand fundamentals right in order to get their product out in the market, stand out from their competitors, and convince their investors; all without a huge amount of time, budget, or manpower.
Here are some people I've worked with:
We hired Anna as a consultant to steer our digital presence and redesign vertu.com. Her competence, passion and dedication were instrumental in leading the project successfully in the right way with our full satisfaction. I recommend Anna with no reserves.
Chief Executive Officer, Vertu
Results-wise, Anna helped us create a solid base of followers on Facebook, Twitter, and Pinterest and drive substantial traffic to our website via paid and organic search. She also received great feedback from our team, who she trained and coached on a weekly basis. We will for sure continue to consult with her as we grow our online business!
Co-founder, Grace & Wilde
Anna has been mentoring me for the last 3 months and she’s really helped me focus – delivering superior marketing campaigns, improving my SEO and helping me target my audience. She’s also very easy to contact, always supportive and very knowledgeable.
Founder, Escapes Retreats
Now choose the solution that's right for you:
Do-it-yourself + coaching
Cost-effective DIY solution
If you have limited budget available and you're keen to learn the ins and outs yourself, then this DIY solution is for you. After all, you're the expert on your business! You'll be in the driver's seat, with an expert there to help you navigate the roads.
- One-off or regular 1:1 calls
- Expert guidance
- Specific recos to improve
Workshop facilitation
Co-created solution
Want to involve your key stakeholders in the optimisation of your marketing so that the team is fully leveraged and engaged? This is the most interactive and effective solution to get a successful outcome that everyone can get behind.
- A 1.5-day face-to-face workshop
- Expert training
- Results documented
Done for you (customised)
Customised expert solution
Impatient to get results and just want it all done for you? This solution takes the stress away from your already overworked team and gives you the expert strategy you need based on your specific objectives with minimal effort on your side.
- Fully customised solution
- Expert execution
- Comprehensive strategy provided