Sowing the seeds: Apply the thinking of mega-brands like Apple, Disney and Coca-Cola to create fertile ground for building your brand and business
Establish the brand fundamentals that will ensure that your business is set up for success
It's so easy to get caught up in designing Facebook ads and YouTube videos, trying to improve click-through rates and chasing media coverage, coming up with app ideas and fancy websites... The truth is that there's a big step that we often rush through, or miss out completely: that step is defining your brand fundamentals.
You may think that it's not that important to fiddle around with such formalities because you're such a small team, you're just starting out or, conversely, you're already well established and you know what you're doing. But not having these fundamentals in place can cause all sorts of headaches, making the simplest of decisions more complicated, causing unnecessary disagreements, and ultimately preventing you from building a coherent brand.
Your brand framework is really the basis for everything else that you do in your business. It ensures that everyone in your team or organisation is working towards the same vision; it helps you to be consistent in your communication; in fact, it feeds into each and every decision you make in your day-to-day business.
So what's involved in developing a solid brand framework?
- Articulating why you are in business and what you ultimately want to achieve
- Identifying and understanding your ideal clients and customers
- Clarifying your positioning in the market versus other players
- Standing out from your competition with a distinctive brand
- Establishing a clear framework for your strategic choices
Ultimately, getting these brand fundamentals right will determine your success before you even get to planning any marketing activities.
Who am I?
I'm a consultant and coach with broad experience in successfully building global brands in the consumer goods industry. I come from a traditional marketing background at leading multinational Procter & Gamble, having worked on brands in different life stages - from re-staging a struggling brand through to developing an already successful brand, as well as establishing new brands from scratch.
I've now also built substantial experience coaching and mentoring early-stage startups and entrepreneurs, helping them get the brand fundamentals right in order to get their product out in the market, stand out from their competitors, and convince their investors; all without a huge amount of time, budget, or manpower.
Here are some people I've worked with:
Anna's depth of knowledge about the realities of building and sustaining a profitable business is invaluable as the practical context for her effective brand of professional coaching. Anna's keen listening and insightful questions allowed me to discover the specific actions I could take to achieve my goals. I recommend Anna to all business professionals who have an interest in elevating their performance."
Conflict Resolutions Coach and Trainer
Anna is a great advisor thanks to her vast background in multinational companies, with broad experience in brand and digital marketing strategies.
Business Owner & Consultant, Independent
Anna's leadership skills and goal-oriented mindset enabled the brand's short- and long-term brand growth. On top of excellent project management, Anna has shown tremendous talent in Creative Ideas and Packaging Design.
Consumer & Market Knowledge Manager, P&G (PUMA Fragrances)
Now choose the solution that's right for you:
Do-it-yourself + coaching
Cost-effective DIY solution
If you have limited budget available and you're keen to learn the ins and outs yourself, then this DIY solution is for you. After all, you're the expert on your business! You'll be in the driver's seat, with an expert there to help you navigate the roads.
- One-off or regular 1:1 calls
- Expert guidance
- Brand strategy template
Want to involve your key stakeholders in the development of the brand strategy so that the team is fully leveraged and engaged? This is the most interactive and effective solution to get a successful outcome that everyone can get behind.
- A 1.5-day face-to-face workshop
- Expert training
- Results documented
Done for you (customised)
Customised expert solution
Impatient to get results and just want it all done for you? This solution takes the stress away from your already overworked team and gives you the expert strategy you need based on your specific objectives with minimal effort on your side.
- Fully customised solution
- Expert execution
- Comprehensive strategy provided