Anna Lundberg
Director and Consultant
Crocus Communications Ltd
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Anna is a consultant and coach with broad experience in successfully building global brands in the consumer goods industry. She combines a traditional marketing background from Procter & Gamble with profound expertise in the area of digital and eCommerce.
Anna’s core experience is in integrated marketing communications in the beauty industry, with a focus on high-end brands such as Dolce & Gabbana, Gucci and Hugo Boss, where meticulous attention to detail and flawless execution are demanded. She has worked on brands in different life stages, from re-staging a struggling brand through to developing an already successful brand, as well as establishing new brands from scratch including the first official James Bond fragrance and new luxury shapewear brand Grace & Wilde.
Anna has now built substantial experience consulting also in the world of small businesses, early-stage startups and ‘solopreneurs’, helping them to implement effective marketing strategies to reach their target audiences without a huge amount of time or budget. She further volunteers as a mentor for startups via the Seedcamp and Virgin Startup incubator programmes.
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